Enhance your visibility with a tailored PPC strategy.
Search Engine Marketing (SEM) is a marketing strategy employing paid tactics to enhance visibility in search engine results pages (SERPs).
When discussing SEM, Google Ads typically takes center stage. As the world's leading search engine, Google garners over 3.5 billion daily searches.
However, it's essential not to overlook Microsoft-owned Bing, which also commands significant attention.
Collectively, these platforms drive an estimated $1.2 trillion in annual revenue.
PPC - Google Ads & Bing Ads (SEA)
Our Google Ads certified SEA team is dedicated to enlightening and guiding you in setting up your SEA campaigns, while also advancing your SEO with innovative strategies.
Additionally, we offer clear and precise statistical monitoring tools, updated daily, empowering you to stay informed about the most relevant data for your business.
In essence, Google and SEM ads constitute paid acquisitions (PPC), whereas search engine optimization (SEO) focuses on organically ranking keywords in search results.
SEM delivers almost immediate results. Upon activating your campaigns, your ads go live, attracting users to your site. SEM involves ad setup and optimization, alongside managing a budget for ad placement. It's an effective method for generating significant traffic within a short timeframe.
SEO, on the other hand, requires patience. It involves targeting keywords you can rank for and creating high-quality content that meets searchers' needs. Unlike SEM, businesses don't directly pay for ad placement with SEO. Instead, they employ various strategies to influence search engines to feature their content prominently in SERPs.
However, it's important to note that SEO and SEM aren't necessarily mutually exclusive. It's possible to leverage both as part of a comprehensive approach, driving immediate traffic that translates into long-term success. We'll delve deeper into this concept shortly.