Our innovative ideas and compelling storytelling form the foundation of our marketing strategy-making.
At NOMAU, we harness our digital expertise, analytics proficiency, and creative flair to develop marketing strategies that yield outstanding outcomes. In a dynamic landscape, our team combines strategic artistry with scientific precision, capitalizing on insights and compelling storytelling to seize opportunities.
Marketing Strategy
Our expertise in crafting data- and journey-driven marketing strategies enables us to effectively cater to clients across diverse industries.
Data Collection and Analysis
Data lies at the core of every marketing strategy. By gathering insights from various sources (first-party data, past campaign performance, competitor analysis, customer feedback, surveys, etc.), we gain a deeper understanding of your audience, identify challenges, and begin ideation. Our analysis is meticulously documented in an audit, highlighting key findings and actionable insights.
Audience and Competitor Research
Understanding your audience's needs and challenges is crucial for engagement. Through thorough audience research, we uncover their pain points and motivations, enabling us to establish meaningful connections. Meanwhile, our competitive analysis delves into the landscape, pinpointing areas of advantage for your business.
Strategy Development
While data is pivotal, seizing opportunities and generating insights is equally essential. Our adept marketing strategists excel at identifying creative avenues to engage and convert your key audiences. Your strategy is encapsulated in a presentation that diagnoses your brand's challenges, presents innovative solutions, and outlines a comprehensive roadmap.
Channel Planning
We leverage our expertise and data-driven approach to determine the most impactful mix of paid, owned, and earned media channels. Subsequently, we craft a tailored marketing plan to maximize the potential of each channel.
Creative Execution
When it's time to implement our strategy, we're here to support you every step of the way. Whether it involves creating new assets or refining existing ones, our team utilizes our strategic insights to develop visually captivating, journey-focused content that drives exceptional marketing outcomes.
Evaluation and Optimization
We believe in the iterative nature of digital marketing. Regular reviews of our strategies allow us to adapt to evolving market dynamics, incorporate new data insights, and refine our approach for continued success.